interiorsphere

CGI & AI Video Production in Munich

interiorsphere is a Munich-based studio for creative direction and production: CGI and AI product films, technical 3D animation, product design and UX, interactive visuals and virtual showrooms. With over 25 years of experience, we combine precise 3D and CAD data with cinematic storytelling for industrial, automotive and consumer brands.

Selected Work

Your Specialized Partner for AI-Driven Brand & Product Movies.

We translate complex technology into emotional narratives. In a world of fleeting attention, it is not enough to simply show a product; it must be felt. Interiorsphere unites technical precision with cinematic emotion. We guide your brand from the initial strategic concept to the final rollout of campaign assets, ensuring every frame serves a purpose.

Whether it's a high-octane Product Trailer, a soulful Brand Movie, a precise Explainer, or an immersive Virtual Experience: We don't just generate video; we engineer it. By fusing our established, high-end CGI pipelines with the disruptive velocity of generative AI, we redefine what is possible in production.

This hybrid approach allows us to create broadcast-quality content in days, not weeks. For you, this means maximum flexibility and scalability without ever compromising on visual excellence or strict brand consistency. We make the complex understandable, the static dynamic, and the technical deeply emotional.

AI is the Tool. Experience is the Director.

Raw artificial intelligence is powerful, but it lacks intent. It generates infinite possibilities, but it cannot judge quality.

This is where we stand apart. As a specialized high-end 3D agency, we have spent over two decades producing emotional product trailers, complex technical animations, and immersive virtual showrooms for the world's leading industrial, consumer, and automotive brands. We mastered the rules of light, composition, and storytelling long before AI entered the frame.

This deep heritage creates the foundation of our modern AI workflows. We do not simply prompt; we curate. We understand the specific materiality of a surface, the correct physics of movement, and the technical functionality of your product. We know exactly how an innovation must be staged to be not only seen, but understood and desired by your target audience. We translate engineering precision into visual emotion.

Instead of unpredictable "One-Click-AI," we guarantee a professional production ecosystem:

  • Strategic AlignmentWe don't start with a prompt; we start with your business goals. Every asset is conceptually anchored to drive your specific campaign objectives.
  • Controlled PrecisionWe utilize secure, professional workflows where generative AI is applied surgically. Enhancing speed without sacrificing the accuracy or logic of the final output.
  • Uncompromised Brand ConsistencyWe ensure that every frame aligns perfectly with your Corporate Identity. The result is not a random experiment, but a definitive brand asset that meets the highest broadcast standards.

Services

From the first idea to the finished experience.

We lead projects as creative director and producer, and we design the products, interfaces and interactive visuals that go with them. Film, product and experience come from one hand.

01

Creative Direction & Production

One Idea. One Team. From Concept to Delivery.

Every strong project starts with one clear idea. We develop the guiding concept, write the treatment, and translate it into storyboards, styleframes and previz, so that everyone sees the result before production begins.

Production from one hand. We then lead the production, with leading 3D artists, animators, editors and development partners, and keep budget, schedule and quality in view. For the Hyundai IONIQ 3 dealer event, that meant ten days and 1,000 participants: creative direction, films, LED content and delivery on site.

IONIQ 3 Showcase
Hyundai IONIQ 3 dealer event, staged by interiorsphereCase study
02

CG-AI Product Trailer

Maximum Emotion. Absolute Precision.

With our CG-AI Product Trailers, we stage your product to create an immediate impact, leveraging the full potential of our hybrid engine. We use high-end generative AI video to establish the mood, design vast environments, and iterate through various visual styles in record time. This allows us to test and define the emotional core of the campaign faster than ever before.

But we draw a strict line where accuracy matters. Whenever technical exactness is required, be it specific geometries, correct proportions, internal cutaways, or complex functional sequences, we revert to your verified 3D or CAD data. These assets are composited directly into the AI-generated world. The result is a seamless visual experience where the product remains engineered to perfection, while the storytelling around it is limitless.

03

Immersive Scenario Trailers

Real-World Impact. Virtually Staged.

A product never exists in a vacuum; it solves a problem in a specific environment. Our Immersive Scenario Trailers are designed to place your audience directly into that reality. We move beyond isolated product shots to create holistic scenes where the viewer feels physically present, whether on a bustling factory floor, inside a futuristic vehicle, or in a cozy living space. This atmospheric depth makes complex workflows intuitive and tangible.

Infinite Locations via AI. Traditionally, visualizing multiple realistic environments was a costly bottleneck. Our AI-enhanced pipeline changes the game. We use intelligent scene generation to build and texture diverse worlds in a fraction of the time. This gives you Strategic Agility: We can take the same product demonstration and instantly re-contextualize it for different industries or cultural markets.

04

AI-Driven Character & Avatar Guides

The Human Interface for Complex Messages.

Data and technology can be cold; storytelling is human. Explainer videos featuring 3D Characters and Avatars bridge this gap, making intricate subjects not only comprehensible but truly engaging.

By introducing a relatable protagonist or narrator, we anchor abstract concepts in a personal reality, significantly increasing viewer retention and emotional impact.

From Brand Mascots to Digital Humans. Whether you need a stylized 3D character to act as a sympathetic brand ambassador or a photorealistic AI avatar for corporate communication:

We design the perfect guide for your narrative. Our AI-driven workflow allows for Hyper-Personalization: We can effortlessly adapt your character's language, dialect, or even appearance to match specific regional markets or user demographics, turning a single video into a global communication tool.

05

Corporate Brand Cinema

The Emotional Heartbeat of Your Brand.

A Company Image Trailer is more than just a video; it is the visual soul of your enterprise. It is the most powerful way to bypass the rational mind and speak directly to your audience's emotions. With our decades of expertise in high-end 3D animation and motion design, we stage your message to ensure it doesn't just inform, but inspires.

AI is our multiplier for modern storytelling. By integrating generative AI into our creative pipeline, we expand the possibilities of your brand world. We can efficiently generate diverse atmospheric environments, test multiple visual moods, and scale a single core narrative into a comprehensive content ecosystem. We tailor the experience perfectly for every touchpoint, transforming a cinematic 16:9 keynote presentation into a fast-paced, vertical 9:16 social clip without losing the core emotional thread.

06

Interactive Virtual Brand Spaces

The Showroom That Never Closes.

In a globalized market, your product needs to be accessible 24/7. Our Virtual Showrooms transform passive viewing into active exploration. We empower your customers to dive deep into your portfolio, interacting with products and understanding complex features long before a purchase decision is made. These are not just static galleries; they are fully immersive, web-based solutions ranging from detailed 360° product inspections to complex virtual trade fairs.

AI-Enhanced World Building. By integrating AI into our spatial pipeline, we accelerate the creation of these worlds. We use AI to generate atmospheric environments, infinite texture variations, and dynamic video content that plays within the virtual space.

Virtual Showrooms
07

Interactive Visuals & Real-Time 3D

Visuals That Respond.

Not every image has to be a finished film. We build visuals that react to people, data and context: real-time 3D models in the browser, product configurators, live generative visuals for apps and stages, and interactive content for events and trade fairs.

One asset, many outputs. The same verified 3D data that drives a product film also powers a web viewer, an AR preview or an online shop. For Fissler we turned CAD data into real-time models and films for the new Amazon storefront.

Fissler Showcase
Fissler Vitaquick pressure cooker as an interactive real-time 3D modelTry the 3D models
08

Product Design & UX

Designing the Product, Not Just the Picture.

Michael Kratzer's roots are in industrial, product and automotive design. Today we take products from the first sketch to a form that can be built: design studies, CAD data for 3D-printed prototypes, colour and material concepts, and the renders that bring it all to life.

Hardware, app and story together. When a product comes with an app, we design the UX and interface alongside it, and develop the visual language, the interactive visuals and the trailer in the same process. That way the product, its software and its launch film tell one story.

Coming soon

A small wearable and its app, from product design and 3D-printed prototypes to UX, trailer and interactive visuals. Details soon.

Selected Work

High-Fidelity meets High-Velocity

Innovation in Motion: Our work is defined by a relentless pursuit of visual fidelity and technical perfection. We accelerate the path from "Concept" to "Final Pixel" faster than ever before by fusing our 25-year CGI heritage with the latest AI developments.

The Tech Stack

We don't limit ourselves to standard tools. Our pipeline integrates Motion Capture for human realism, 3D Scanning for digital twins, complex Physical Simulations for industrial accuracy, and Web3D Realtime technologies for interactive reach.

Global Track Record

Over the years, we have successfully delivered high-stakes projects for market leaders in Automotive, Mechanical Engineering, Medical Technology, Consumer Electronics, and Sports.

Bespoke for every brand

We understand that no two brands are alike. Our goal is to craft a bespoke visual identity for every client, combining our deep industry experience with creative direction to turn your specific requirements into an impressive, emotionally resonant result.

Showcases

CG & AI

The Virtual Production Ecosystem

From Abstract Idea to Final Film in Record Time.

We are rewriting the rules of commercial filmmaking. Traditional video production is often bound by physical constraints: logistics, weather, travel, crew availability, and the costly construction of physical sets. We eliminate these barriers.

By fusing modern Generative AI tools with our robust 3D pipelines, we create high-end product and brand films entirely within the digital realm. We do not need a classic film set, a sound stage, or a camera crew on location.

We control every pixel, every light source, and every camera angle virtually. This approach transforms video production from a linear, logistical challenge into an agile, creative software process.

This purely digital workflow is the strategic game-changer when:

  • Visualizing the UnbuiltPre-Launch Marketing. The product exists only as a CAD file or a sketch? Perfect. We create a "Digital Twin" and stage it photorealistically before the first unit leaves the factory. This allows marketing and engineering to work in parallel.
  • Global ScalabilityThe Content Engine. In a fragmented media landscape, one "Master Film" is rarely enough. Our CG-AI pipeline acts as a content engine: We can instantly swap environments, change product colors, or adapt on-screen text for different global markets without a single re-shoot.
  • Efficiency & PredictabilityOur virtual workflow removes unpredictable factors like weather or prototypes breaking on set. We offer clearly defined timelines and budgets because the production environment is 100% under our control.

Contact

Michael Kratzer, interiorsphere

Sulzbeckstr. 14, 80689 München · Tel: 0171-4023327

info@interiorsphere.com LinkedIn