Showcases / Hyundai IONIQ 3

Showcase 01 · Automotive

Hyundai IONIQ 3
Dealer Event and Product Training

Ten days, 1,000 participants and one consistent look under the claim “Mehr als Freiheit” (More than freedom). Full creative direction and event design, with wall prints, branding assets and videos, designed and produced in two weeks.

Watch the films About the project

Red Hyundai IONIQ 3 on a red and white checkered stage in front of a wall of light squares

Client: Hyundai
Services: Creative direction, event design, film
Event: 10 days, 1,000 participants
Production: 2 weeks from design to delivery

01Key idea
02Visual language
03Wall prints
04Assets
05Film and screen
06On site

01 · Key idea

It started with a vision piece.

The starting point was an emotional pitch trailer for the key idea “More Than Freedom”. The briefing was translated into a warm visual world: light installations, hospitality and a staged vehicle reveal.

Lava lamp motifs open the film, the signature drink leads to the guests, the camera move opens up the space, and the IONIQ 3 becomes the climax. Scene visuals and reference images formed the basis for the AI film production.

Concept visual: vehicle reveal among guests under glowing spheres — **Concept visual** · Vehicle reveal

Silhouettes of guests in front of an orange LED wall — **Concept visual** · Liquid light and LED

Grid of eight scene images: lava lamp motifs, vehicle details and reveal — **Storyboard** · Scene visuals

Storyboard document with scene overview and sequence of the dealer event film — **Storyboard** · Scene overview

02 · Visual language

One signature for space, print and motion.

Red vehicle motifs, bright architectural worlds and red and white cubes connect every application. Dark surfaces with red light lines continue the staging, from wall print to screen content.

Key visual: red IONIQ 3 in a bright street with classic architecture and floating red cubes — **Key visual** · Urban vehicle world

Dark fabric folds with fine red light lines and small cubes — **Motif** · Dark folds and red light lines

Red IONIQ 3 on a reflective black ground — **Welcome-Master** · Presentation media

03 · Wall prints

Large walls, one continuous world.

The wall motifs were developed for the actual rooms: reception, banking and sales, technology, vehicle handover, test drive and opening. Production included assigning motif to position, adapting to the final format and working out each print layout.

Opening

11.000 × 3.000 mm

Vehicle and light details staged large, a dark ground and red areas of motion.

Panorama wall print with the IONIQ 3 Mehr als Freiheit lettering in front of red light lines

Bank 01

9.000 × 2.500 mm

Bank facades, passers-by and red cubes run as a panorama across several surfaces.

Street panorama with bank facades, passers-by and red cubes

Technology and digital twin

Panorama, training area

A bright, precise laboratory world with vehicle and drivetrain components.

Bright laboratory world, the IONIQ 3 body floating above the drivetrain

Reception, handover, test drive

Reception 4,000 × 2,500 mm

Architecture and street perspectives frame reception and vehicle handover, close-ups the test drive.

Reception wall print: street vista with cubes and the claim IONIQ 3 Mehr als Freiheit — **Reception**

Vehicle handover wall print: bright facade with red and white cubes — **Vehicle handover** · Wall A

Test drive wall print: close-up of the red light elements — **Test drive**

04 · Assets

All the way to the guests' table.

For the team and communication we created apparel, lanyards, badges and banners. At the evening event the design carried through to hospitality: menu cards, napkins, drink cards and branded lava lamps. On top came welcome backgrounds, 15 presentation backgrounds and a certificate for the online training.

Asset board with jacket, T-shirt, cap, lanyards, badges and fence banner in IONIQ 3 design — **Assetboard** · Branding and team

Asset board with lava lamp, napkins, menu cards and drink cards — **Assetboard** · Hospitality and table communication

05 · Film and screen

Scene development, animation and editing from one source.

We produced several versions of the event teaser, a short teaser, a dedicated film for the evening event, the content for the LED wall, an intro with countdown and a film for the digital stele. Video production was part of the two-week scope.

Event-Teaser

1:57 min

Scene development, animation and editing for the dealer event. The teaser condenses the event's visual world into one film.

LED loop

3:32 min

Continuous content for the LED wall. Squares and light lines merge with spatial cubes, material surfaces and the IONIQ 3 branding.

Evening event film

0:59 min

A dedicated film for the evening event at the steelworks.

Digital stele

0:25 min

The urban vehicle world in motion, with floating cubes and fixed branding.

Storyboard: glowing red numeral 3 between glass cubes

Previz: guests in the steelworks hall with IONIQ 3 branding

06 · On site

The design in the real space.

The IONIQ 3 stood at the center of a red light show with large-format screen content and an audience on the stands. In the training rooms the motifs formed the visible frame of the sessions.

Event photo: audience on the stands, red light show and vehicle in front of the screen — **Event photo** · Audience and atmosphere

Event photo: IONIQ 3 on the checkered stage in front of the light wall — **Event photo** · Vehicle staging

Event photo: training session in front of the bank wall print — **Event photo** · Training, banking and sales

Event photo: guests in the lounge at the evening event — **Event photo** · Evening event

2 weeksDesign and production of all wall prints, assets and videos

11 mwidest wall print, opening, 11,000 × 3,000 mm

3:32minutes of LED loop for the stage

1.000participants over 10 event and training days

Result

From creative direction to production.

Full creative direction and lead design of the IONIQ 3 event.
Design and production of wall prints, assets and videos within two weeks.
One consistent look across training rooms, event spaces and digital media.

Showcases

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Showcase 01

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Showcase 02

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Kontakt

Let's talk about your project

Michael Kratzer, interiorsphere · Sulzbeckstr. 14, 80689 München · 0171-4023327

Hyundai IONIQ 3
Dealer Event and Product Training

It started with a vision piece.

One signature for space, print and motion.